Liz Jones explores the worrying trend of stick-men on this year's male catwalks
The obsession with slim male models may not be new – designers such as Christopher Bailey at Burberry and Hedi Slimane (slim by name, slim by nature) have long used geeks with bad posture on the catwalk. No one took much notice.
But this new trend is something else. It utterly rejects the more conventional David Gandy template – the M&S model is all fake tan, square jaw and rippling muscles – replacing him with a more modern version who is so busy online he never sees the sun, and who never exercises anything other than his thumb.
One male fashion editor told me it is ‘geek chic, and then some. Young men who are proud to be unhealthy, because they live virtually’.