Lizbeth Lugo has over 300,000 followers on Instagram, and her fans love her. “Wow, amazing!” one wrote on a recent post. “Great stuff!” said another. How does she earn these plaudits? She waxes. Not philosophical, as the phrase goes; she just waxes. “Obsessed with ur waxing video...makes me wanna move to America n beg u for a job,” wrote another fan, followed by three smiley faces, under a video of a woman getting the peach fuzz waxed off her upper arms.
Lugo is a California-based esthetician who posts pictures and short videos of her feats of body hair removal, and she’s becoming the sort of famous that wasn’t possible until precisely this historical moment: She is the world’s first viral Instagram waxing star.